Richard Dyer - Star Theory + Marketing Notes

Richard Dyer's Star Theory: 'A star is an image, not a real person, that is constructed (just like any other fiction) from a range of materials.'

Marketing

marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and marketeer.

E.g. Justin Bieber 

Justin Bieber (2010)

In 2010, Justin Bieber was the new and rising teen sensation. He was marketed towards young preteen and teen girls (age 9-13), meaning his image had to be clean, innocent and parent-friendly. 

For example, the concept of his music video Baby had a wholesome view of romance and included a diverse cast.